![]() ![]() They don’t need to go into their thought process behind every little thing that they do, but they should explain how they made the big decisions. Most designers will include an explanation of their work that details why they made certain decisions. Not only should you evaluate the visual aspect of a design portfolio, but you should also evaluate the strategic decisions behind the work. Pro Tip: How is the designer effectively using typography to convey a specific message, brand, or aesthetic? If a designer can demonstrate a keen sense of typography, then they can design almost anything. These work samples are a great way to judge the designer’s skill level and versatility. Next, look for details in the design, colors, consistency and the use of positive and negative space. This trio is the cornerstone of great design and will give you a sense of the designer’s ability. When you evaluate the designer’s work samples, pay attention to the combination of typography, layout, and photography. VISUAL DESIGNĪn incredible design portfolio is an essential part of evaluating a designer, but it’s meaningless if they don’t have good work samples featured inside it. Also, look for accompanying text that explains how their contribution made the project a success and even credits other designers and team members when appropriate. The designer should have a good understanding of the problems they specifically worked on, and be able to articulate them. How did they work in a team setting and communicate with other team members? In the portfolio, look for project briefs that describe the designer’s role in group projects and what ideas they came up with and how they impacted the project. When hiring one or more designers for your team, you must assess how the project roles played by the designers under consideration fit into your company’s needs. It often takes a team of designers, developers, and project managers to complete complex projects. COLLABORATIONĭesign is a collaborative activity. Here is an example of a top case study for reference. ![]() If they don’t, make sure to drill-down in these areas during the interview. Not all designers include case studies, but they should at a minimum describe the projects and the problems solved. Case studies don’t just show a designer’s work, they indicate the process used and the problem that was solved. One of the best ways to assess a designer’s contributions to projects is by looking at the case studies included in the portfolio. It can be easy to get swept away by sharp images or an interesting color scheme, however, those aren’t the only metrics you should use to evaluate a designer’s portfolio. Think of the selection of work included in the designer’s portfolio as a strong indicator of their judgment and self-awareness. If you’re interested in seeing more work by the designer, then you can always ask to see more during an initial interview. It should be clear that the projects included are the best of the best and contain concise language to describe them. As a general rule, the designer should showcase 6 to 12 items of their best, most recent work. SIMPLICITYĪ strong design portfolio should be well-curated. You should be able to load the pages quickly and still see large, high-quality images, not small, pixelated work. Also consider the portfolio’s usability and load time. Take notice of the portfolio’s colors, typography, layout consistencies, spelling and grammar, image quality, contact details, and navigation. When first reviewing a designer’s portfolio, you should pay attention to the overall aesthetic and execution of the portfolio. PORTFOLIO EXECUTIONĮvaluating the design of a portfolio is just as important as evaluating the work samples it includes. Here are 7 qualities to look for in design portfolios to ensure you’re hiring the best designer for the job. So how do you effectively select designers for your projects? Many companies need help improving their website or designing marketing and sales collateral - making this a critical task if you want to hire the best designers you can. Hiring designers is one of the most difficult tasks for non-technical business people to do. ![]()
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